Da Hookah Spot

Da Hookah Spot is totally bumpin' and all because the new owners put "Da" in the name. As far as I can see, the change in ownership hasn't changed anything except the name, but there has been a huge upsurge in business. There was hookah here before, and hookah here now, and they were both mediocre in quality. The physical space hasn't changed. Maybe the hanging lights are new. The food and drink haven't really changed. So the name is the only new thing.

Did people not realize there was hookah here before? Maybe, but I don't think so. I think there is some powerful pull in the use of "Da" that created a boom in business. The part of me that has lost faith in people thinks that the lameness of the name cosmically attracts the lameness that exists in Silicon Valley and people are drawn here. But, out of that lame name, they've created a comparatively awesome vibe that was much needed in Palo Alto. The management make the effort to be hospitable. Even though they won't give you water and the hookah is over-priced, it's still a good space to waste a couple hours.